Instagram Reels are videos with a duration of up to 90 seconds, recorded in a vertical full-screen format (16:9), which have proven to be an excellent way to increase profile visibility and engagement with followers on Instagram. These are some of the most important metrics for success on this social network, which, in 2023, boasts 1.63 billion users worldwide and 261 million in Europe.
Here are 5 tips on how to use Reels to increase engagement on Instagram:
1. Explore your audience and create relevant and creative content
To capture your audience’s attention, it’s important to create content that is relevant to their interests. Therefore, you should research your audience and find out what they are interested in. You can do this by searching for popular hashtags in your niche or researching successful examples from your industry. Once you have a rough idea of what your audience is looking for, you can create Reels that are relevant to their interests, which will increase the chances of your content performing better.
Instagram Reels are an excellent way to test your creativity. While it’s crucial to stay up-to-date with current trends, it’s always desirable to stand out from the crowd, so strive to be creative and original. You can play with different shooting perspectives, visual effects, or surprising scenes to keep your followers’ attention.
2. Utilize everything the app offers you
Instagram Reels offer several useful features that can help you create more engaging and attractive content for your audience. For example, you can use suggested filters and effects to enhance the visual appeal, as well as add music to complement the final result. Choosing the right music can contribute to keeping viewers engaged. It’s also worth mentioning that selecting trending songs can help your content gain favor with the algorithm, further contributing to the success of your video.
3. Be consistent in your posting
To make your Reels successful, it’s crucial to post consistently. The industry standard is to publish 4 to 7 Reels per week, which aligns well with Instagram algorithm criteria. However, creating Reels can be a demanding task, requiring extensive planning, time, effort, and experimentation.
As a result, only a few can achieve these numbers, so don’t be discouraged if you’re not one of them. Strive to post as regularly as you can and aim to create at least one high-quality Reel per week. In the end, quality is more important than quantity, so it’s better to create one excellent Reel than 7 subpar ones.
4. Encourage audience interaction
One of the most important factors for success on Instagram is audience interaction. To encourage it, you can use questions, challenges, or competitions in your Reels. In addition to the quality of your content, this can also prompt your audience to leave comments and engage with your content, ultimately increasing your profile’s visibility and attracting new followers.
5. Promote your Reels
After you’ve created a creative and engaging Reel, it’s crucial to promote it to reach a larger audience. You can do this by sharing your Reels on other social media platforms like Facebook or featuring them in your Instagram Stories. Additionally, don’t forget to use relevant hashtags so that your content appears in search results. For the best results in increasing your reach, you can also consider boosting your Reels through paid promotion.
A few notes regarding promotion and boosting – Reels with copyrighted music or content, as well as those using GIFs, interactive stickers, or third-party filters, cannot be boosted. Therefore, if you plan to use this form of paid promotion, keep this in mind to ensure your efforts are not in vain.
For personalized advice related to creating Reels and other forms of social media content, feel free to reach out to us. Our content creation services for Instagram include strategy development, on-location photography and filming, content creation and editing, posting, comment monitoring, and reporting – in short, everything needed to achieve excellent results!
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